Mobile app developers receive an enormous amount of data produced by their users. This data is very valuable, but due to the sheer amount of information it is challenging to convert it to usable knowledge. Our team of data scientists set up machine learning driven analyses to interpret the data and find meaningful patterns. These analyses were delivered as a reusable tools for the client to empower them to do their own data driven research.
A model for classification of users according to their in-app behavior. A data driven marketing tool along with a tailor-made dashboard to analyze trends and outcomes.