Why Hotels Could Charge Higher Prices
Higher prices, the same service, and no drop in the number of stays – which hotelier would not sign up? Surprisingly, this is within reach for many hotels. Research by SmartHOTEL and Amsterdam Data Collective shows that most hotels in the Netherlands do not charge the prices that guests are willing to pay.* Mostly, this […]
How to Start with AI: Identifying Your Sustainable Data Advantage
Main Takeaways: Artificial intelligence (AI) solutions are tools that use historical information to make predictions about the future. But not all predictions are valuable to everyone. Unlocking the value contained in your data starts with the identification of your organisation’s sustainable data advantage and selecting those use cases that best fit your organisation’s overall strategy […]
How to transition from CRM to data-driven relationship management
Last week I attended the virtual launch of ‘Protocol to Manage Relationships Today’. I wrote a piece in this book about relationship management in the age of big data and artificial intelligence. In it I advocate a new paradigm on Customer Relationship Management (CRM) systems. I call it data-driven relationship management. Put simply: basing your efforts […]
Data science: why use it?
People often ask me what ‘data science’ actually is. At Amsterdam Data Collective (ADC), data science has a broad meaning: it is everything that has to do with the process of retrieving useful information from data, as well as editing and presenting that data. Some experts in data science will put the emphasis on the […]
Learn how we solve complex problems with advanced statistical techniques
Every now and then I come across someone who thinks that a touch of artificial intelligence is sufficient to make a silk purse out of a sow’s ear. The majority of entrepreneurs and managers, especially IT and innovation managers, however, take a more realistic approach towards big data and data analysis now, as many among […]
Who holds the key to reliable management decisions?
Many entrepreneurs and managers are aware that the data available within their company can be a valuable source of information. Some of them look at that data as a real goldmine. But when it comes to the successful extraction of that digital gold, there is often much more to it than people think. First of […]
Developing Big Impact Solutions
The way we conduct business is changing. Decisions that were once delegated to the sixth sense of executives now have predictable outcomes based on an infinity of variables, from GDP to the latest Buzzfeed article. While tech giants have been the first to master this new powerful tool, it is not exclusive to the top […]