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About ADC

Where it all adds up.

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ADC stands for ‘Amsterdam Data Collective’. We are a Data & AI Consultancy rooted in Amsterdam. Our essence is right there in the name: we’ve decided to identify ourselves as a collective, because people thrive in a well-connected group. It’s innately human to feel worthwhile when you are part of a bigger plan. That’s how we can really make a difference.

Yet, the setup of the typical consultancy firm promotes individualism and silo formation. We realised the hard way that this doesn’t get the best out of people, nor out of data. We’ve seen data projects fail, because those involved were working too much on their own, focusing on selling hours and paperwork, biased towards quick wins over long-term impact.

At ADC we bring together industry and domain expertise and strategy and execution with a comprehensive and pragmatic approach. Our focus extends beyond data fixation, encompassing people, processes, and technology to drive real impact for organisations. We view data as an integral part of a larger whole, enabling us to create meaningful outcomes.

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ADC is a Data & AI Consultancy that accelerates the positive and responsible adoption of data and AI. Since 2017, we have quickly grown from three founders – Frank Pardoel, Joël Tjong-A-Tjoe and Rik van der Woerdt – to over 150 of the brightest minds collaborating in Amsterdam, Copenhagen, and Stockholm.

Throughout our journey, we have successfully supported many organisations in achieving their goals by identifying, co-creating, and implementing data-driven solutions. We firmly believe that technology should always serve as a means to an end, not an end in itself. Our initiatives empower organizations to proactively embrace change and shape a brighter future.

While processes and technologies create the framework for success, it is our people who deliver the magic.

Rik van der Woerdt

Rik van der Woerdt

Chief Executive Officer

Casper Rutjes

Casper Rutjes

Chief Technology Officer

Nora Kayser

Nora Kayser

Chief Commercial Officer

Steven kroonsberg

Steven Kroonsberg

Chief Financial Officer

Merel van Geel

Merel van Geel

Chief Culture Officer

Hans van Avendonk

Hans van Avendonk

Country Lead

Kevin-Hanemaaije-Amsterdam-data-collective

Kevin Hanemaaijer

Agriculture & Food Lead

Frederik Mees ten Oever

Frederik Mees ten Oever

Financial Services Client Engagement Director

Elianne Anemaat

Elianne Anemaat

Public & Society Lead

Asbjørn Boye Knudsen

Asbjørn Boye Knudsen

Country Lead

Camilla Huus

Camilla Huus

Strategic Transformations Lead

Andreas Kjær

Andreas Kjær

Life Science Client Engagement Manager

Sofie Lohmann

Sofie Lohmann

Public & Society Lead

Cecilie Bonde Christiansen

Cecilie Bonde Christiansen

Financial Services Lead

Daniel Ekstrom

Daniel Ekström

Country Lead

Jesper Johannesson

Jesper Johannesson

Senior Manager

Working in Europe

With offices in Northern Europe and a highly diverse international team, we cater to clients across Europe, enabling them to adopt data and AI in a positive and responsible way.

Amsterdam

Our friendly team is here to help.

Copenhagen

Our friendly team is here to help.

Stockholm

Our friendly team is here to help.

We live by two core values: Comprehensive and Pragmatic. Simple and unforgettable, they drive our ‘collective’ approach to revolutionize the world of data and AI.

You can expect us to be comprehensive

Data is more than just numbers; it’s the heartbeat of organizations. That’s why we take a comprehensive approach, making data work for our clients and driving real impact. Our secret sauce? Industry experts who bridge the gap between business stakeholders and data pros. Effective communication and alignment are our superpowers and we prioritise ethics and sensitivity. Our algorithms uphold ethical standards and promote responsible data use, keeping human behavior and biases in check.
Achieving ISO 9001 certification demonstrates our commitment to delivering consistent quality products/services that meet customer needs and enhance overall satisfaction. With ISO 27001 certification, we assure our clients that their sensitive information is protected through a robust information security management system, mitigating risks and maintaining confidentiality.

You can expect us to be pragmatic

We never lose touch with practicality. We’re data trailblazers with our feet on the ground. To create real impact, strategy and execution need to go hand in hand. And strategies should be shaped through constant feedback. Clients are not just clients; they’re our partners. Equality, ownership, and skill development drive our collective success. We dive deep into data’s nuances and complexities through our iterative approach. It’s how we transform organizations into data-driven powerhouses.
Team taking notes
Team making plans

What stage is your organisation in on its data-driven journey?

Discover your data maturity stage. Take our Data Maturity Assessment to find out and gain valuable insights into your organisation’s data practices.

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